In 2011 SIEBERT + TALAŠ won an invited competition to create a design for a new bank on the market – Prima Bank. The Idea of the bank is: “simple” comprehensible design shorten the path to the client.
Simplicity and clarity, functionality and transparency, but not boring. Basic elements of the concept design manual bank branches Prima adjust the level of perception of new sales outlets. The Bank is not in the trade area, which speaks only about money, but a place where you are looking for a personal contact and trust.
Award shareholder banks clear: fast and with a clear concept to build outlets in Slovakia, which supported the bank's new brand oriented toward retail. Departments should not be large; they shorten the path to your client's bank. Identifying color became green. This should create an atmosphere of freshness and credibility, but also to accentuate the difference. Tender winning architectural studio SIEBERT + TALAŠ, in collaboration with the architect Iľjom Skoček proposed a solution. "Bank outlets have in the past often areas where people have barriers," says co- design manual Ing. arch. Matthias Siebert. "Customers are moving there just confused, looking for some promotional materials and lose themselves as if in a maze. Therefore, we removed all non-essentials and clarify the ground plan of sale."
Another characteristic of the branch space is the friendliness and competence. "They showed in particular that the worker is not taking cash from the client separated by glass or bars , we prefer personal , natural contact with each client. "explains Dušan Viszt , Director of Marketing and Communications Prima bBanky. "At the same time none of our affiliates in use “reserve" system for our clients because they are not numbers, such a system would in our view undermine the personal and friendly approach."